After a 2-year absence, it’s the news we’ve all been waiting for, live events are now back!  That can only mean one thing, Cake International is returning to the NEC, Birmingham 5-7 November 2021. 

What’s more, we have very exciting news, The Cake Decorating Company are our brand partner for the show and will be showcasing the latest must-have products with exclusive show-only offers you can’t afford to miss!

The unprecedented brand sponsorship package will see the very first Cake Decorating Company Village; including retail and demonstration space for key brands such as The Sugar Paste, Spectrum Flow, Smartflex, Roxy & Rich, and many more, plus a dedicated stage area running a full schedule of demonstrations from well-known faces, for attendees to enjoy throughout the weekend.

Smartflex are the headline sponsors of the event, which means you can make up for lost shopping time with the very latest products available at show.

The show will be packed full of show stopping feature pieces, cake artists, an unmissable workshop line-up, the biggest selection of supplies and the world’s biggest competition.  

Cake International is THE show for the cake decorating community…the pink carpet, rows upon rows of competition tables and seeing the judges, led by Head Judge David Close, assessing the jaw-dropping entries can only mean one thing – the world’s biggest and most renowned competition with a huge £2,500 cash prize sponsored by Saracino.

Cake International


The British Sugarcraft Guild will be at the show with a 3-day programme of FREE demonstrations live from the BSG stand.

View the topics and timetable here…

Don’t miss it!


Zoe Hopkinson is the face behind Zoe’s Fancy Cakes and a Cake International Gold Award winner!

Zoe has created a mythical wonderland which will be revealed at the NEC, sponsored by Callebaut.

Come and marvel at the mythical creatures in Zoe’s fantasy wonderland including a life-size centaur, jackelopes and griffins to name but a few.