‘My craft is my art’
Established in 1981 by sugarcrafters for cake decorating enthusiasts everywhere…
The British Sugarcraft Guild is a non-profit organisation dedicated to the promotion of cake decorating and sugarcraft. Members include hobby cake makers, home bakers, specialist retailers, manufacturers, and renowned sugarcraft professionals.
With the motto “my craft is my art”, the Guild’s aims are to:
Promote and stimulate interest in sugarcraft
Develop talent
Share knowledge
Improve standards
You can never have too much of a good thing right?! This week it’s cake, cake and more cake… tune in to Cake International’s live to get today’s cake fix! Starting shortly ⬇️![]()
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#MondayMotivation #MyCraftIsMyArt #AlwaysLearning #Sugarcraft #Sugar #Cake #CakeDecorating
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If you haven’t got tickets yet to the hottest cake show in town, be quick as the early bird offer ends tomorrow! ![]()
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We’ll be there on stand F24, ready to tell you more about the guild, hosting back-to-back demos and with our pre-loved shop, the best way to build your sugarcraft equipment stash! ![]()
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#SundayShare #MyCraftIsMyArt#AlwaysLearning #Sugarcraft #Sugar #Cake #CakeDecoratingLast chance! Our early bird ticket offer ends tomorrow — grab yours now and save £2 on each ticket before prices go up.![]()
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Tickets are also available on arrival at the show at full price. ![]()
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Buy now ticketsales.ichf.co.uk/products/cake-international-bake-international-nec-birmingham-november-2025
Both our BSG South East Area and Sugarcraft North have held their Area meetings today, making lots of plans for the future. How cute is this gonk! ![]()
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We have a full weekend of back-to-back demos covering a variety of sugarcraft skills on our stand at Cake International starting on Friday 31st! ![]()
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#SaturdaySmiles #MyCraftIsMyArt #AlwaysLearning #Sugarcraft #Sugar #Cake #CakeDecoratingThank you to everyone who joined today's England North Area - Autumn Meeting on Zoom. We had some engaging discussions and exciting plans for future events 😍![]()
A special shoutout to Mo Sutton for her delightful demonstration of a seasonal autumnal Gonk!
⏳One week to go!⏳![]()
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One week until we can immerse ourselves in all things cake and catch up with friends old and new at Cake International & Bake International!![]()
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But shows don't just happen, there's lots going on behind the scenes. Whilst competitors are busy putting the finishing touches to their pieces (or panicking because they haven't started yet!), our staff and National Committee are packing up all we need for our stand. To assist, the office is now closed until after the show. We'll be back in to process orders etc at 10am on Tuesday 4th November. ![]()
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If you can't cope without us until then... find us on stand F24 at Cake International from 31st October - 2nd November. ![]()
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#MyCraftIsMyArt #CakeCompetition #CakeShows #CakeDecorating #Sugarcraft #AlwaysLearning