‘My craft is my art’
Established in 1981 by sugarcrafters for cake decorating enthusiasts everywhere…
The British Sugarcraft Guild is a non-profit organisation dedicated to the promotion of cake decorating and sugarcraft. Members include hobby cake makers, home bakers, specialist retailers, manufacturers, and renowned sugarcraft professionals.
With the motto “my craft is my art”, the Guild’s aims are to:
Promote and stimulate interest in sugarcraft
Develop talent
Share knowledge
Improve standards
The excitement is building for Cake International 2026!A huge part of the show is the competition classes and it’s brilliant to see the familiar faces of several of our fabulous Guild members on the judging team! We wish them all the best - good judges are worth their weight in gold 🥇
🍰 We’re heading to Cake & Bake International this week!🍰To get our awesome national team to the NEC Birmingham in time, our office will be closing at 3:00 PM on Wednesday the 4th November. We'll reopen at 10:00 AM on Tuesday the 10th November. Please note that no website orders will be processed while we are away.Are you heading to the show? If so come visit us on stand E30, we'll have BSG branded items available cheaper than on the website, back issues of Sugarcraft News and our ever popular Pre-loved sale. If that wasn't enough, we also have an exclusive in-person show special on membership! Join from now until 31st March 2028 for just £49.50! See you there for one of the cake world's highlights of the year! 🎉
🍰 ONE WEEK TO GO! 🍰Congratulations to the winners of our Cake International ticket giveaway - Amanda Litherland, Blessings Kadiri, and Pauline Beach. They've each won a pair of tickets to the show so will be walking the pink carpets very soon! If you're heading to the show, come and visit us on stand E30 where you can find out more about membership, browse our pre-loved goods and enjoy our back-to-back demonstrations! Our full timetable of demos can be found here 🔗https://bsguk.org/cake-bake-international/
🥳 Less than two weeks to go! 🥳Get ready for three days of non-stop sugar inspiration! We'll be bringing free, back-to-back live tutorials straight to Stand F30 at Cake International.This year, our mini-demonstrations feature a beautiful poppy theme. Whether you want to master a Patchwork Poppy or perfect a Poppy Day Buttonhole, our expert tutors are ready to show you how it's done.🗓️ Friday 6th November – Sunday 8th November📍 Stand F30, Halls 9 & 10, NEC BirminghamDrop by to learn new skills, ask questions, and say hello. We'll also have our ever popular pre-loved shop (we take card payments for >£5 only)#CakeInternational #Sugarcraft #CakeDecorating #CakeShow
Epic cake decorator fail! When you think you have candles for the husband’s birthday cake but it turns out you only have a number one 🫣 What’s the chances of him believing it’s because he’s “my number one”!?! Make this social media girl feel better… what’s your epic fail?!!