‘My craft is my art’
Established in 1981 by sugarcrafters for cake decorating enthusiasts everywhere…
The British Sugarcraft Guild is a non-profit organisation dedicated to the promotion of cake decorating and sugarcraft. Members include hobby cake makers, home bakers, specialist retailers, manufacturers, and renowned sugarcraft professionals.
With the motto “my craft is my art”, the Guild’s aims are to:
Promote and stimulate interest in sugarcraft
Develop talent
Share knowledge
Improve standards
👍🏻#TipTuesday👍🏻![]()
![]()
Thank you to our super shopping supporters so far... @followers if you want to join their ranks and feel a sense of satisfaction every time you shop online... we have a simple solution! ![]()
![]()
📝Sign up to easyfundraising.org.uk and when you shop online with your favourite retailers, they’ll donate to us.![]()
![]()
🛍️It's free and your shopping won't cost you any extra - the retailers you shop with will donate, not you!![]()
![]()
💰Plus, sign up today and we could win a £400 donation. ![]()
![]()
You shop. The British Sugarcraft Guild gets money. For free.
join.easyfundraising.org.uk
Help us when you shop with 7,000+ brands. Join now.
⏳LAST CALL FOR ENTRIES⏳![]()
![]()
It’s deadline day! Today is the last day to enter the BSG South East Area‘s Cake & Sugarcraft Show… don’t miss out on our super friendly and supportive #CakeCompetition! Good luck to those that have jumped at the chance and are busy creating their pieces 🍀![]()
![]()
www.bsgsoutheast.org/cake-show-2026![]()
![]()
#MyCraftIsMyArt #AlwaysLearning #MondayMotivation #InItToWinIt
We’re saddened to hear this has happened, and can understand how stressful this is for Alice and Karen Davies Sugarcraft. 💔 Sharing to help spread the word and show them some sugar love.💔 We need your help — and we want to be honest with you![]()
![]()
Yesterday, our family business was the victim of a serious cyberattack.![]()
Alice, who many of you know, had her email hacked overnight by criminals based in Vietnam. Within minutes, her personal Facebook, her personal Instagram, her home baking business Willaston Whisk Facebook and Instagram pages, and our very own Karen Davies Sugarcraft Instagram were all taken down.![]()
Years of memories. Years of work. Gone in three minutes.![]()
Alice has spent years building our Instagram page. And on Saturday she was literally at her local village market selling cakes, talking to new customers, full of excitement about what’s coming next — new moulds, new classes, new things for all of you. And then Sunday morning she woke up to this.![]()
![]()
We are fighting hard to get everything back, and we will not give up. But in the meantime, if you have ever loved our moulds, bought from us, taken a class, or simply followed along and enjoyed what we do — now is the time we really need you.![]()
![]()
🛒 Our shop is still fully open at www.karendaviessugarcraft.co.uk — every order right now means the world to us and helps keep this family business standing while we recover.![]()
![]()
📩 You can reach Alice directly at alice@willastonwhisk.co.uk![]()
![]()
🔁 And if you could share this post — it would honestly mean everything. The cake decorating community has always been the most supportive, generous community we know. We’re counting on that today more than ever.![]()
![]()
Karen, Alice
#SaturdaySmiles Wishing our National Committee a productive and successful meeting today! ![]()
![]()
Hat’s off to you all! As an organisation run by our members, for our members, your hard work and dedication keep our community thriving and our craft growing. Thank you for all you do behind the scenes! 🍰💻![]()
![]()
#MyCraftIsMyArt #AlwaysLearning #Sugarcraft #CakeDecorating