‘My craft is my art’
Established in 1981 by sugarcrafters for cake decorating enthusiasts everywhere…
The British Sugarcraft Guild is a non-profit organisation dedicated to the promotion of cake decorating and sugarcraft. Members include hobby cake makers, home bakers, specialist retailers, manufacturers, and renowned sugarcraft professionals.
With the motto “my craft is my art”, the Guild’s aims are to:
Promote and stimulate interest in sugarcraft
Develop talent
Share knowledge
Improve standards
Here’s a #TuesdayTreat and a ‘prime’ deal we can really get behind! Half price tickets to Cake International ⬇️PRIME TICKET DEAL - HALF PRICE TICKETS! Your Cake & Bake International ticket just got a whole lot sweeter: 50% off for a limited time only!Grab your tickets at half price and enjoy:Life-size feature cakes and big-name starsThe biggest brands, all under one roofLive demos, workshops and endless inspirationDon't wait, this offer won't last! 🎟️ Book now, offer will auto apply using the link below: ticketsales.ichf.co.uk/discount/PRIME26?redirect=%2Fproducts%2Fcake-international-bake-internatio...💥 Use code: PRIME26 (if offer does not auto apply)📅 Offer valid 6 -7 October only. Offer applied to standard day entry tickets only and excludes VIP and workshop tickets. Tag the friend you're treating (or the one who needs convincing)! 👇
🗓️One week to go!🗓️Competition entry for Cake International closes at 4pm next Sunday! Whether you’re a baker, sugarcrafter or both, young or old, there’s a competition class for you! Pop on over to their page for more details or head tow w w . c a k e i n t e r n a t i o n a l . c o . u kWe’ll be there and can’t wait to meet you!
The 2026 British Sugarcraft Guild Annual Members Meeting is underway! Here’s to a great meeting 💕
🚨Notice for all BSG members🚨Have you registered to attend the 2026 Annual Members Meeting virtually this weekend? If so you should have received the Zoom details via email. If you haven't yet received them please contact National Office (Email: nationaloffice@bsguk.org) as soon as possible. See you there 🥰
Cake International is nearly here! Just 38 days to go before the competition cakes are on display, traders are ready to tempt us with their offers and our pre-loved sugarcraft equipment is on sale. There’s always lots to see and do, from displays like this ⬇️ to our back to back demonstrations! Will we see you there? #MyCraftIsMyArt #AlwaysLearning #Sugarcraft #CakeShowsSURPRISEEEEE! 🎉The secret is out... Zoe's Fancy Cakes is creating a LIFE-SIZE ALISON HAMMOND cake with Renshaw Baking for Cake and Bake International 2026. 🤯🎂And yes — you’ll be able to see the finished creation in real life at the show this November.Follow Zoe as she will be taking you behind the scenes all the way to the final reveal.