‘My craft is my art’
Established in 1981 by sugarcrafters for cake decorating enthusiasts everywhere…
The British Sugarcraft Guild is a non-profit organisation dedicated to the promotion of cake decorating and sugarcraft. Members include hobby cake makers, home bakers, specialist retailers, manufacturers, and renowned sugarcraft professionals.
With the motto “my craft is my art”, the Guild’s aims are to:
Promote and stimulate interest in sugarcraft
Develop talent
Share knowledge
Improve standards
⏲️ CAKE INTERNATIONAL LIVE DEMO STARTING IN 10 MINUTES ⏲️Join us at The British Sugarcraft Guild stand for our final mini demo of Friday!⏰3.15pm - 4.00pm📖 Patchwork cutters - poppy👩🏻 Carolyn Cotton📍Stand E30 (by the refreshment and seating area)Running a new baking business or looking for the perfect cover? Selling your wares at craft or wedding fairs? Come and ask our team about subscribing to our exclusive BSG group Sugarcraft Insurance policy! We offer three levels of cover, all featuring a massive £5,000,000 Public & Products Liability indemnity limit, plus Personal Accident cover. You can even add 'All Risks' protection for your equipment. You must be a UK Guild member to get covered, so why not sort both at the stand today?👉 Chat to the team at Stand E30 to find the right tier for your baking!
⏲️ CAKE INTERNATIONAL LIVE DEMO STARTING IN 10 MINUTES ⏲️Time for tea and biscuits? Grab a cuppa and join us at The British Sugarcraft Guild stand for our next mini demo of the show. ⏰2.30pm - 3.15pm📖 Royal iced biscuits - poppy design👩🏻 Jackie Buckley📍Stand E30 (by the refreshment and seating area)Drop in at any time and don't forget to check out our 'Pre-Loved’ sale! We are adding new (to us!) donated items throughout the day, so there are fresh bargains to discover. We accept cash or card (minimum £5 card spend). 👉Swing by Stand E30 to see what new treasures have just been put out!
⏲️ CAKE INTERNATIONAL LIVE DEMO STARTING IN 10 MINUTES ⏲️Join us at The British Sugarcraft Guild stand for our next mini demo of the show. Led by Nicky Fuller from our National Office, drop in at any time and make her smile... by purchasing our 'show special'! Membership from now until 31 March 2028 for £49.50; from just £2.92* a month you'll have access to The Sugarcraft Lounge, one live demo every month, and six editions of our quarterly magazine 'Sugarcraft News'. ⏰1.45pm - 2.30pm📖 Gelatine Poppies👩🏻 Nicky Fuller📍Stand E30 (by the refreshment and seating area)*UK Membership Show Special
⏲️ CAKE INTERNATIONAL LIVE DEMO STARTING IN 10 MINUTES ⏲️Join us at The British Sugarcraft Guild stand for our next mini demo of the show. This one is led by our magazine editor, Debbie Cox. ⏰1.00pm - 1.45pm📖 Remembrance Mouse👩🏻 Debbie Cox📍Stand E30 (by the refreshment and seating area)Make sure to ask her, or our team about Sugarcraft News, our quarterly printed members' magazine! It is packed with mini-tutorials, detailed skills files, and expert inspiration tailored for all abilities. We even have a selection of back issues available on the stand for you to browse and take home today from as little a £1 per issue. 👉 Visit Stand E30 to flick through a copy and see what's inside!
⏲️ CAKE INTERNATIONAL LIVE DEMO STARTING IN 10 MINUTES ⏲️Visiting the show from outside the UK? We’d love to see you! Come on over and meet our International Members Representative, Marilyn Hill as she demos. ⏰12.15pm - 1.00pm📖 Camellia Golden Gate flower👩🏻 Marilyn Hill📍Stand E30 (by the refreshment and seating area)If you’re thinking of joining the British Sugarcraft Guild, we have a fantastic International Show Special available: full membership from now until 31 March 2028 for just £60! You will get all the same amazing benefits as our UK members, including access to The Sugarcraft Lounge, monthly live demos, and six editions of our printed Sugarcraft News magazine.👉 Travelled from afar? Pop over to Stand E30 to say hi or sign up today!