‘My craft is my art’
Established in 1981 by sugarcrafters for cake decorating enthusiasts everywhere…
The British Sugarcraft Guild is a non-profit organisation dedicated to the promotion of cake decorating and sugarcraft. Members include hobby cake makers, home bakers, specialist retailers, manufacturers, and renowned sugarcraft professionals.
With the motto “my craft is my art”, the Guild’s aims are to:
Promote and stimulate interest in sugarcraft
Develop talent
Share knowledge
Improve standards
⏲️ CAKE INTERNATIONAL LIVE DEMO STARTING IN 10 MINUTES ⏲️EEK! It's the last BSG free demo of Cake International 2026! Where has the weekend gone? We've had a brilliant time looking a cake, talking about cake and (maybe) eating a lot of cake. We've loved meeting lots of members and competitors, and seeing the latest emerging trends, all while doing what we do best - promoting sugarcraft, developing talent, sharing knowledge and improving standards. If you like what you've seen... follow us... we have a whole free Day of Demos Live on Facebook in February... watch this space! ⏰3.15pm - 4.00pm📖 Royal iced biscuits - poppy design👩🏻 Jackie Buckley📍Stand E30 (by the refreshment and seating area)
⏲️ CAKE INTERNATIONAL LIVE DEMO STARTING IN 10 MINUTES ⏲️It's our penultimate demo of Cake International 2026! And for international members old and new, the final time to have a chat with our International Members Representative, Marilyn Hill.⏰2.30pm - 3.15pm📖 Camellia Golden Gate flower👩🏻 Marilyn Hill📍Stand E30 (by the refreshment and seating area)If you’re from overseas and thinking of joining the British Sugarcraft Guild, this is your last chance to take advantage of our International Show Special: full membership from now until 31 March 2028 for just £60! You will get all the same amazing benefits as our UK members, including access to The Sugarcraft Lounge, monthly live demos, and six editions of our printed Sugarcraft News magazine. 👉 Travelled from afar? Pop over to Stand E30 to say hi and sign up today!
⏲️ CAKE INTERNATIONAL LIVE DEMO STARTING IN 10 MINUTES ⏲️If you're wanting to take a break before the show's prizegiving ceremony starts, head to the refreshment area for a cuppa... and watch our next dem!⏰1.45pm - 2.30pm📖 Gelatine Poppies👩🏻 Nicky Fuller📍Stand E30 (by the refreshment and seating area)Don't forget to have a final check back at our 'Pre-Loved’ sale! We'd love to clear it all! New (to us!) donated items are being added throughout the day, so there are fresh bargains to discover. We accept cash or card (minimum £5 card spend).
⏲️ CAKE INTERNATIONAL LIVE DEMO STARTING IN 10 MINUTES ⏲️Next up is our magazine editor with an adorable mouse - come and learn some modelling techniques. ⏰1.00pm - 1.45pm📖 Remembrance Mouse👩🏻 Debbie Cox📍Stand E30 (by the refreshment and seating area)If you want to learn more, check out Sugarcraft News, our quarterly printed members' magazine! It is packed with mini-tutorials, detailed skills files, and expert inspiration for all abilities. We have current issues available to purchase. 👉 Visit Stand E30 to flick through a copy and see what's inside!
⏲️ CAKE INTERNATIONAL LIVE DEMO STARTING IN 10 MINUTES ⏲️We can’t hold back any longer! In a change from our poppy themed demos, we have a cute Christmas special! ⏰12.15pm - 1.00pm📖 G'nome for Christmas👩🏻 Sandra Westwood📍Stand E30 (by the refreshment and seating area)Looking for the perfect Christmas gift for the sugarcrafter in your life? Give them the gift of Guild membership and let them open it early! Purchase our 'show special' - membership from now until 31 March 2028 for £49.50; from just £2.92* a month they'll have access to The Sugarcraft Lounge, one live demo every month, and six editions of our quarterly magazine 'Sugarcraft News'. *UK Membership Show Special